OneEyedJoe: That's when they start inventing their own theology and saying things about how loving the organization is and how it's the best way of life.
This is exactly what my mother did, in a recent conversation I had with her.
She then proposed the question, "Would you have wasted your life, if you died and found out that none of it was true after all?"
... and I said, "Of course not. I wouldn't regret being good and doing my best... I do that now. ... (pause)... OR how about... you get to the end, and realize, (gasp) OH NO! There IS a Hell!!"
She smirked at that, and simply said, "Oh yeah... I was GLAD to get rid of that idea!"
Wow, Mom... really?? *smh